Experiential Marketing:

Outside the Box utility-box art program

In a continuing effort to get art outside the gallery and in unexpected places, the City of UA’s Cultural Arts Division partnered with local artists to create vinyl clings that would be applied to 10 utility boxes around the city. I was involved with everything from artist selection to cling design and production to creation of promotional materials. I have also been working with the city’s engineering department to create an interactive webpage that will show a map of where the utility boxes are and when the viewer scrolls over a location, an image of the art and the artist’s statement will come up. I was even part of the team that hung the clings! The program has been very well received and we are looking forward to expanding it next year.