2014 Community Impact Report

Having been on the board of directors of the Healthy Worthington Resource Center and Food Pantry for a number of years, I was delighted to head up their Branding Task Force in the early part of 2014.

After collaborating with Conspire to come up with a new logo and a shorter name, I set about creating the rest of the branding guidelines that the Pantry could use moving forward.

The first piece to reflect the new look was the 2014 Community Impact Report, which I had to turn around in just a couple of weeks in order to get it printed in time for our big annual summer fundraiser.

I was quite pleased with the end result — especially the photography, which I coordinated with photo shoots utilizing volunteer photographers at the pantry. The end result is very eye-catching while still being true to the pantry and its mission.